Every day, more than 115 Americans die due to an overdose caused by an opioid addiction. This equates to one person every 12 minutes
Over the last two decades, the American opioid epidemic has transformed into a horrendous crisis as the long-lasting consequences of widespread substance abuse destroys communities, and over 600,000 people lose their lives because of it.
USA TODAY is helping to promote Mediaplanet’s sixth innovative “Opioid Awareness” campaign. This shines a spotlight on this devastating addiction, as well as the treatment and education choices that are available to those who want to turn their lives around.
This campaign, which can also be accessed online, takes an up close and personal look at America’s startling opioid use endemic which affects communities, families and individuals. It also gives a lot of very valuable information about accessing resources about treatment, the management of pain, and prevention, will be of great help to those who are directly affected, as well as to the people who are close to them.
Breaking Down the Unfair Stigma of Addiction
One of the main keys to ending this epidemic, is stopping the stigma. To that end, this drive will include an animated discussion on de-stigmatizing this cruel disease; informing people about the science behind it; looking at ways it can be prevented; and empowering people with education to see that things really can change for the better.
Mrs Ozzy Osbourne is a one of a kind, fabulous character who has done so much in her lifetime for charitable causes. It is therefore, quite fitting that as an ardent addiction awareness advocate, the ever sparkling, forever young, Sharon, shines like a beacon of hope and support on the print publication cover. Always, candid; on this occasion, Sharon gives a no holds barred interview about her family’s uphill battle with opioids. And reflects on her new, very important position as an advocate for everyone affected by substance-use, including their loved ones and caregivers. She states that: “For me there is no stigma. This affects millions of people, not just in this country, but all over the world”.
David Sheff, the well-known American author who penned the top selling tomes: Clean: Overcoming Addiction and Ending America’s Greatest Tragedy; and Beautiful Boy: A Father’s Journey Through His Son’s Addiction, which was made into a film last year, recounts the history of Nic, his son, and the latter’s challenging fight with addiction. The author also touches on how seeking superior addiction treatment and family awareness are so essential to success.
The campaign was only able to come into fruition with the support of Sharon Osbourne, David Sheff, the National Safety Council; the Addiction Policy Forum; the Center for Medicare and Medicaid Services; SAMSHA (the Substance Abuse and Mental Health Services Administration); CDC (the Centers for Disease Control and Prevention), and others.