The message from the Duke of Cambridge himself is a part of a new campaign with England’s Football Association.
Prince William continues to use his platform for more mental health awareness through a new partnership that has been established between England’s Football Association and his charity, Heads Together.
The Duke of Cambridge announced the partnership in a post on Tuesday on the Kensington Palace Instagram account.
The partnership is expected to kicked off at the Community Shield match between Liverpool and Manchester City last Sunday, thereby starting a year-long campaign to bring mental health awareness to a larger faction of the public.
“We will use our national game to spread the message that mental health isn’t a sad, difficult topic,” Prince William says in the video clip. “It is just part of everyday life.”
The new campaign is called “Heads Up” and “will channel the influence and popularity of football to help show the nation that we all have mental health, and it is just as important as physical health,” the prince said in the caption of the Instagram post. It further added that this effort “will strive to raise more awareness, develop more conversation and signpost support for those in need.”
Over the years, William, his wife, Kate Middleton, and his brother, Prince Harry, have all spoken openly and honestly about their mental health struggles and the importance of reaching out to people, getting help from the right place and going to therapy.
Harry said in a powerful speech he gave last year that seeking support was “one of the best decisions that I have ever made.”
“You need to know that part of being strong and tough is having the courage to seek help when you need it, it is a very important step,” he said during a stop on his royal tour of Australia with wife Meghan Markle last October. “It is not good for you when you decide to keep mute and then suffer silently. We must not subject ourselves to this menace by not speaking out. In talking about it, we weaken. You and I are all in this together.”
“And, if I may speak more personally, we are all in this together,” he added. “Because asking for help was one of the boldest and best decisions that I ever made. You will be continually amazed at how life changes for the better.”
He went on further by saying, “It is imperative that we all come together, help those in need, direct them to the right solution centers if you have one. We all have to unite as one to fight this battle, if we are going to have a chance of winning.
William Kellogg is a veteran writer who’s covered the subject of the intersection of technology, health and mental wellness for nearly two decades.