Nutrishop Founder Bryon McLendon, Honors PTSD Awareness Day and Men’s Health Month

male health

Reflecting on the values of Post Traumatic Stress Disorder (PTSD) Awareness Day (June 27th), and Men’s Health Awareness Month (May), BryonMcLendon, the well known founder of around 200 Nutrishops across the US, looks at the crucial need for men to be mindful about their mental health, and link between stress and fat.

“Most men are reactive not proactive. They don’t want to go to the doctor. It really takes a wake up ‘life or death’ call to get them to focus on themselves”

McLendon notes that: “When there is stress – whether physical, emotional or mental – your body produces cortisol, and when that happens, you lose lean muscle. When that occurs, your metabolism gets slower. When your metabolism slows down, you gain unwanted fat. And that’s not helpful in the gym, the boardroom, or the bedroom” .

A Learning Curve

At the time he was attending high school, McLendon enjoyed tennis, soccer, baseball and water polo. – But at that age, he never considered the importance of supplements or diet (although he has more than made up for that now!). After leaving high school, he throw himself into being a top skier, and even relocated to Mammoth, so that he could be on the slopes day in and day out. He recalls: “That was aggressive… It required real endurance – I discovered I could not put those types of demands on my body eating fast food and not giving my body the proper nutrition”. Moreover, he discovered that this practise of not applying optimum nutrition, and having a poor mental and physical endurance level, applied to work as well.

The Competitive Edge of Self-Care

McLendon  noted: “You cannot put above average demands on your body and mind and expect to perform at an above average level, or recover properly. I actually work with a number of CEOs, influencers and success coaches who are becoming more and more aware of the competitive edge of self-care”.

Becoming the Best Version of Yourself

According to the PTSD of Canada: while it can be said that many of us go on diets to have more energy, build up our muscle mass or lose weight; very few of us consider switching to optimum nutrition to empower us with a fitter, healthier brain. Yet, the truth is that our brain is our most important organ.

The Good News

By elevating our nutritional status with a healthy neuro-nutritional diet, we score a double whammy – improving both our mind and our body. With first-class neuro-nutrition, which comprises a healthy, holistic diet involving nuts and seeds, whole grains, lean protein, and fresh fruit and vegetables, as well as a regular sprinkling of herbs and spices, we can not only ameliorate our physical health and cognitive function and mood; we can also help to lessen our risk of age-related physical and cognitive decline. “Healthy neuro-nutrition can help improve our brain’s neuroplasticity –  its ability to change, as well as neurogenesis (its ability to create new neurons)” – now that really is great news!