Immediately after a much anticipated promotional video on mental health, was put out by the Dukes and Duchesses of Sussex and Cambridge, namely the ‘dynamic duo,’ Megan Markel and Prince Harry, and Kate Middleton and Prince William, the UK’s National Health Service’s mental health website crashed due to massive demand.
The video, which was shown this week on MTV, ITV, Sky, Channel 4 and Channel 5 television, had a much needed impact on viewers, so much so, that the Every Mind Matters website went down, with Public Health England stating that the crash was probably due to a traffic surge. – But fortunately, it is now up and running again.
The video, which just runs for three-minutes: “is intended to promote Every Mind Matters, an initiative by Public Health England (PHE) and the National Health Service (NHS), to help people look after their mental health and support others”. The popularity of the young royal couples and their children, are a huge magnet for viewers, both in the UK, the US, and everywhere else in the world. And having a collaboration between both princes, who are in direct line to the throne, along with their wives, was a tremendous leap forward for the cause – educating people about mental health, helping children and adults with issues, providing more facilities and treatment, and removing the unacceptable stigma of having a mental health condition.
An Up Close Look at the Short Film
The narration was undertaken by both the Duke and Duchess of Sussex, and the Duke and Duchess of Cambridge, who via their royal foundation, established a text messaging service for anyone who is going through a mental health crisis. The production, which was written by Richard Curtis, starts off with Prince William making the crucial point that: “Everyone knows that feeling, when life gets on top of us. All over the country, millions of us face challenges to our mental health – at all ages – at all intensities, and for all sorts of reasons. “We feel stressed, low, anxious, or have trouble sleeping. Me, you…”.
His brother, Prince Harry then goes on: “Your brother, your mother, your colleague, or your neighbour. Waiting, wondering, hoping, hurting. We think there’s nothing to be done. Nothing we can do about it”. Then his wife, Megan Markle, remarks: “But that’s so wrong. There are things we can do. From today, there’s a new way to help turn things around. Every Mind Matters will show you simple ways to look after your mental health” . Prince William’s wife, Catherine Middleton, then notes: “It’ll get you started with a free online plan designed to help you deal with stress, boost your mood, improve your sleep and feel more in control”.
In addition to this, other public figures and celebrities who have gone through their own mental health issues, also take part. These include: US actresses, Glenn Close and Gillian Anderson; Bake Off star Nadiya Hussain; TV and Big Brother presenter, Davina McCall; rap singer Professor Green; and former England cricketer, Andrew Flintoff.